Category Archives: SEO and Adwords

Php Programming

PHP – The Most Popular Web Programming Language

Are you craving to build a website or a web based application that will not only give you a user friendly experience but also manage your database? Hyper Text Pre-processor or PHP is considered to be one of the best web programming languages and is widely preferred since its inception in 1995. This is the perfect choice of program if the client wants the project to be integrated with a database. The best part of PHP is that it is an open source web development framework. It has all built-in enhancements that make it a complete web application developing program for any requirement. PHP gains the winning edge over its competitors such as.Net and java which are also giants in the web development industry.

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Today, most of the companies prefer a dynamic web site where the content can be modified and updated periodically. The web world was lacking such sites. This seemed to be a nightmare to all programming languages and it made things worse when the client demanded an SEO friendly website. The birth of PHP as a dynamic web programming language ended the issue of a website being static all the time. Each version that was released increased the performance and security of the internet programming language.

Features of PHP Development

PHP reduces the lines of code drastically. This helps the quality assurance team when the testing process is done.
The applications are safe and secure like never before.
The websites built using PHP increase performance and promises to be reliable and user friendly.
PHP being an open source language is a huge advantage. This reduces cost and time to build an application or a website.
Websites built using PHP not only helps the developers, but also the owners. The site is easy to maintain and further enhancements can be implemented since the language PHP uses is of international standards.
Website owners who have developed their websites using PHP can boast of a trouble free, search engine friendly website and can develop multi-featured web based applications.
Most of the companies hire PHP programmers since they work on a project basis and get their projects done at the appropriate time. Web developer for hire the way to go if you want to stay away from problems such as managing employers, spending time to get resources and studying about the latest technologies

App Websites

The Importance of App Websites

So, you have created an application and it seems to be working smoothly. Why would it be necessary to create a web page for that application? There are many benefits to creating a website for apps. For starters, this type of site will be a great tool for app promotion.

App Promotional Websites are a useful tool for those who want to use and view your app. This type of app promotion can provide useful information for users and keep them updated with the latest changes that may take place in the chosen app. Sometimes, necessary changes are so dramatic that it can be difficult to navigate once those changes have been made.

App Websites

 

Your website will be able to notify users and help them to navigate through any new formatting or other developments. These sites can also include forums for users to share ideas, ask and answer questions, and give positive reviews about your app. Proper app promotion will involve your target market and will also keep them informed and interested in continuing use of your app.

We live in a world in which communication is becoming increasingly electronic. People often use sites and forums to communicate and to find information. You want to stay up-to-date and provide the best tools for the consumer. You want them to have the most user-friendly experience possible, and this type of website is a huge step in that direction. You can provide contact information for people whose issues may not have been resolved just from visiting the site. Even though technology is taking over, it is very important that you or a representative on your team is communicating with customers who may have needs or concerns. This tool will also be very useful for you! Here on this site, you will be able to hear customer feedback that can be critical to making the necessary changes throughout the life of your app.

App promotional sites will also reach a larger audience. They give your app the exposure that it will need to keep traffic and number of users up. This type of site is a great marketing tool for anyone who is trying to successfully launch or keep an app up and running. Your website will be available to people in search engines and be seen by many who, otherwise, may never know that your app even existed! With proper SEO, this site can dramatically increase traffic and use of your app.

One other reason that a website for apps is important is that users of your app may not always have access to app capabilities. Some computers in offices run on old operating systems and are not able to open or use applications. In this case, it may be necessary for a user to use the mobile site that is linked to an app. This site not only increases number of users and keeps them informed, but it also gives your current users close to unlimited access to the specific features that your application offers. Also, often times, certain devices or computers are not able to adequately support some apps. In this case, a user may be better able to view and use features through the promotional website.

Keep these tips in mind when creating your app and app promotion website, and you will be starting off on the right foot. These tools will help to keep both app creator and user informed and up-to-date.

Website Usability Testing

Why Every Website Needs A Usability Analysis

There are technically thousands of websites on the Internet, that either provide services or products. And I’m sure that if you are reading this you are one of them. You may be asking yourself, how do I get more visitors to come to my website and after that how do I get them to purchaser what I’m selling? Many will say you must optimize your website for search engines and others will say Paid Advertising is the way to go. However, the truth of the matter is, if you have a website that is difficult to use, does not provide enough information or just plain sucks, no marketing medium you use will work. I understand that is a difficult pill to swallow, but it is the absolute truth.

Sure, you can get people on your website, however when they get there, they must be able to navigate easily, find what they want, and make a purchase without any effort. This is the key to getting and keeping online customers.

Having a usability analysis can provide an eye-opening look into how website visitors see your website and can gives you an exact game plan on what needs to be changed in order of importance.

Usability Testing Report

A usability analysis often covers four main topics:

1. Navigation

Your website’s navigational structure is one of the most important elements on your website. Your navigation is what helps website visitors travel through your website to find more information on your services, products, company, and industry. If your navigation is not consistent or does not provide links to all of the major sections on your website, visitors may become annoyed and leave. It is also important to place global navigation text links in the footer of every page. This assists site visitors with navigating your site, whether they are at the bottom of a page or at the top.

2. Content

Your website’s content is another extremely important element in the success of your website. It is important to provide website visitors with as much information about your products, services, company and industry as possible. Always remember, an informed customer is the best customer.

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3. Functionality

Your website’s degree of complexity often determines whether a website visitor will stay and browse or get frustrated and leave. If you have elements that do not work or pages that do not load, you could be losing customers. Also, if you have a section that you would like to add to your website, do not use a “Coming Soon” page. This does nothing more than frustrate your website visitors, forcing them to leave, and not return.

4. Security

When selling a product or collecting information about your website visitors, it is imperative that your site be secure. Hackers are everywhere and watching everything. Not providing a secure environment for your website visitors can be detrimental to your website and your company.

Website usability analysis reports are not very expensive and can save your website and company a lot of money and heartache. Once you know the disease that plagues your website, you can then take steps to cure it. Remember, knowing is half the battle.

Web 2.0

Promoting Website Traffic Through Web 2.0

With regards to advancing site movement you have different techniques you can browse. Obviously, on the off chance that you are really keen at SEO then you can make metatags, make a site outline, watchword rich hyperlinks or incorporate graphic catchphrases in your picture labels. In any case, it doesn’t need to be that difficult!

A less difficult way over the most recent two years is to utilize the innovation behind Web 2.0 for elevating site movement to your primary site. Above all else, let me clarify what Web 2.0 innovation I utilize.

Web 2.0

For elevating site activity to my site I utilize two primary sources:

Squidoo

Online journals

Many would contend that online journals are not by any stretch of the imagination separated of Web 2.0 and in some ways I would concur. Be that as it may, they are as yet a piece of my system of elevating site business to your business on autopilot. Along these lines, I recommend you utilize them for the straightforward reason that web crawlers LOVE web journals. I don’t know why, but rather they do!

The principal thing you have to do in elevating sites proficiently is to make a related catchphrase list. The most straightforward way I’ve found to do this is to utilize Google’s catchphrase instrument. There are many instruments out there however this one appears to be least demanding to me.

With this instrument I put in the site address I am advancing and it will give me catchphrases that have the most obvious opportunity with regards to elevating site activity to my URL. I will frequently put in my rival’s sites as well and check whether distinctive catchphrases fly up. After I have my rundown I proceed onward.

How To Calculate SEO ROI

How To Calculate SEO ROI

Investing in Search Engine Optimization should be a weighed decision like other marketing expenses. Calculating ROI for SEO can be more difficult than other advertising because costs and returns are often not as concrete, but with some ballpark figures, estimating your SEO ROI becomes a doable task.

Return
Before considering an investment in SEO, you should consider the payoff. If there’s not much potential for payoff, there’s no reason to make an investment. Calculating your potential return will also help you determine how much you should be able to invest in SEO.

How To Calculate SEO ROI

The first question you’ll need to ask is where your revenue stream will be coming from. Are you getting AdWords clicks to generate income? Do you have a product you’re selling online? Are you promoting a service to try to get new clients? Next you’ll need to find out how much traffic you anticipate getting after your site is ranking in the search engines. There are tools that make estimating traffic for a search term easy. Keep in mind that the majority of the clicks from a search go to the top 3 results.

Finally you’ll have to tackle the most complicated part of the return calculation and estimate the number of people who are likely to follow through and become “customers”. For Adword clicks, around 1-5 percent will become customers by clicking on the ad. When selling a product or service, the number of consumers that convert to customers will largely depend on your industry as well as how well your site sells the product.

PPC Investment
Pay Per Click advertising is one of the quickest ways to start showing up in search results. It’s a great place to start because the initial investment is low. After investing $100 into your account, you may be able to get a feel for how effective your ad and landing page are.

Unfortunately, PPC is expensive in the long run. It’s really not an investment approach at all. When you want additional advertising, you simply add funds to your account. The click through rate of paid advertisement is significantly lower than organic listings, and there is less trust from the user because anyone can pay for advertisement. A moderate AdWords budget would be around $20 per day. How many clicks that would translate into depends on the keywords you’re targeting. Budgeting for a year, that would be just over $7,000, and the 3 year cost would be $21,000.

SEO Company Investment
Hiring an SEO company to handle your SEO is definitely more of an investment approach to SEO. After the initial SEO is done, any additional work the SEO firm does should help improve existing organic rankings. SEO companies charges for SEO work in different ways. Some of the more popular ways to price SEO are charging by the hour, charging by the project, and charging per month. It’s probably unrealistic to think that you’ll only need an SEO company for the few months that it will take to get you to rank for your search term. Without semi-regular SEO, your website will gradually be outranked by websites that are actively working on their SEO.

Paying an SEO company for optimization services usually gives pretty good results. The results aren’t immediate like Pay Per Click, but the payoff once you start showing up in the rankings is significantly better. Assuming you’ve got a good SEO company, the limiting factor will be your SEO advertising budget. If we assume that you want your website to stay at the top of the search results long-term, you’ll need more than just a one-time SEO charge. To simplify the calculations, we’ll look at the per month SEO billing since it’s set up for long term results. $200 per month for the service is somewhere in the middle of the lower and upper end charges for this service. Per year, this ends up being $2,400, and after 3 years, it’s $7,200.

SEO Training Investment
Investing in your own SEO education is a smart move for people who don’t mind putting in the needed time and effort. The amount of resources you put into the SEO is completely up to you. If you’re wanting to rank higher, you just attack your SEO goal smarter and harder.

Whether the entire staff attends a workshop, a few attend a webinar, or you get one on one SEO training will depend on your specific situation. It’s not as much about how you get the training as it is that you learn the concepts. After applying learned SEO concepts, you’ll start to increasingly see dividends on the training.

Workshop lengths for learning SEO range from a few hours to a few days. On average, you can attend a workshop for about $1,500. While the initial financial investment for SEO training is high, the savings over time makes up for the up-front cost. The three year estimated PPC total is 14 times higher than the SEO Training course. The further out the calculation goes, the more SEO Training makes the most sense

marketing

Internet Marketing Pt 3

A Sample System for Successful Internet Marketing, I mentioned earlier that a lack of a system is one of the most significant obstacles for a successful Internet marketer.

These systems make life a whole lot easier by streamlining the process of marketing, as well as allowing you to correctly assess the efficiency of all the measures you have taken in the past and present.

Now I won’t go into this topic in great detail as there are many Image result for Internet Marketing Pt 3Internet marketing gurus out there (both fake and authentic) that offer their systems. I do not seek to compare or contrast the innumerable number of systems out there. What I am going to discuss, however, is the basic formula beneath these systems.

This will allow you to find a system out there that you know will be able to help you out in your Internet marketing endeavors.

Understand the process well enough and you may even be able to create your own system from scratch!

Step 1: Define the Product

You are an Internet marketer, so it is absolutely essential that you understand what it is you are offering.

This is generally referred to as “a product,” but it could be anything at all: consumables, electronics, materials, tangible hardware, digital software, personal services, outsourcing services and all sorts of things.

Anything can be a product to sell as long as people are willing to buy it.

The first thing you need to understand here is the purpose of your product. A product must serve some purpose, either real or imagined, if it will sell well in the market.

A real purpose is a practical one, like how a screwdriver is needed to turn screws by hand.

An imagine purpose is one that meets a human need, like how a piece of art can evoke strong feelings in a person.

Understand the purpose of your product and you will know what it will be for. You should then evaluate your product by its relevance.

Tablet PCs used to be irrelevant or unimportant to people when they were first launched, but Apple had released the iPad tablet PC in a time when people needed computing on the go.

This is a glowing example of how you will have a much easier time selling a product if it is important and relevant to the times.

The last thing you need to define in your product is how well it will fare against the competition.

You can consider yourself lucky if you are selling a product with little or no competition.

Stiff competition, however, will require you to convince consumers that your product has something that the competition does not have.

Once you take all these factors together, you will be able to define the purpose, relevance and competitiveness of your product – all of which are vital things that will affect how you sell your product.

Step 2: Define the Demographic

Once you have defined the product you aim to sell, the next thing you need to define is the people that will most likely be willing to pay money for your product.

This is called a demographic, also known as a target audience or potential customer base.

You will be working to meet the needs and wants of these people, and you will be able to sell your product much more easily if you understand them better.

The first thing you need to do is to limit the physical variables.

These are the variables that physically differentiate people, like age, gender and physical condition. This will allow you to paint a solid picture of the person you would like to sell your products to.

The next thing is to work on the social variables.

This is what sets people’s cultures and identities apart, like nationality, ethnicity, education and even political affiliation. These unique social variables will help you gain an idea of how these people present themselves to other people.

After social variables come financial variables.

The income of your target demographic will greatly affect how they live their lives, especially since upper-class, middle-class and low-income people live very different lives indeed. Pinpoint what income bracket you want to appeal to and you will be able to know what marketing tactic will appeal to your demographic the most.

The final and perhaps most difficult variable you need to define is the language that your target demographic uses. This is not just about using the written and spoken language of a people, but their expressions and mindset as well.

Here is an example: the average American will typically come off as brash, loud and arrogant to people who are used to proper manners and etiquette, while the average Japanese will come across as fake, deceptive and pretentious to people who are used to openly speaking their mind.

Such an example demonstrates the need to understand the language used by your target demographic in order to better ‘connect’ with them.

All these will help you better understand the people most likely to buy your products.

You can then adjust your marketing strategies accordingly.

Step 3: Define the Methods

Once you have defined your audience, the next thing you need to do is define the Internet marketing methods you will use in your campaign.

There are countless ways to skin the proverbial cat, and there are countless ways to sell a product on the Internet.

The good thing about this is that you do not need to limit yourself to just one marketing method.

As long as the methods work to bring in sales, then you can mix and match to your heart’s content.

I will have to repeat that this guide focuses on helping you succeed as an Internet marketer, not on the various marketing methods, so I will just make a quick run-down of the marketing tools at your disposal:

Website creation – this is a no-brainer for any Internet marketer.

Whether you create a full website complete with all the relevant perks for visitors or a simple landing page to sell a product, your website will serve as your public face on the Internet.

Make it pretty and effective and it will get the job done for you.

Search engine optimization – search engines like Google, Yahoo! and Bing have these unique methods of ‘ranking’ websites based on their content and relevance to a set of keywords.

You can either study up on SEO or hire a specialist to do the optimizing for you.

Email marketing – this is an oldie on Internet marketing but is still as relevant today as it was before.

Getting people to willingly sign up to an opt-in program will allow you to build a list of interested potential customers.

You can then use this list to send out newsletters informing potential customers about the products you have to offer.

Article marketing – brand name is something you absolutely need to build up on the Internet, and article marketing will do just that for you.

Writing a whole host of articles on a particular topic will allow you to establish yourself as an expert on a particular field; making it easier for people to trust you and be willing to pay for your products.

Articles can also be used for search engine optimization, so that’s killing two birds with one stone.

Forum marketing – posting, communicating, sharing and interacting in forums is another way to build your brand name on an existing community.

Search the Internet for forums related to the product you are selling and engage with the people there.

Remember to contribute useful content and actually be part of the community instead of trying too hard to sell your product.

Remember: you are trying to establish yourself as an authority and an expert, not a desperate peddler.

Blog marketing – blogs are a great way for you to reach out and communicate with people, and they are pretty well-loved by the search engines as well.

A blog is something like a personal journal where people can react to your posts, so it is not a good place to push for sales.

Think of it as a platform where you build trust with existing and potential customers.

Social network marketing – Facebook and Twitter are like mini-blogs, except massive in scope.

Their minimalist nature coupled with their networking capabilities make them ideal places to make announcements and shout-outs.

They are also great tools for getting quick feedback and opinions from people. There are, however, correct and incorrect ways of using social networks.

Be careful what you say, otherwise you could have your mistakes instantly broadcasted across a wide network of people.

Viral marketing – content that people will want to share is called viral. It can be a striking photograph, it can be funny sound clip, it can be a sad video or it can be a witty blurb. What matters at the end of the day is that people willingly share the content and make a connection to the product you are selling. Again, there is a correct and incorrect way of creating viral content – especially since people are less willing to share content when they know somebody will profit from it.

Link exchanging – working together with other Internet marketers can be a very useful and lucrative affair, especially when you agree to exchange links on each other’s websites.

This link exchange effectively allows you to tap into each other’s customer bases, but will only be possible if you work with people who complement your business instead of compete directly with it.

Personal marketing – real-life events like parties, seminars, and social gatherings are excellent opportunities to market your business, even if that business is based on the Internet.

This is where it pays to maintain a social circle in real-life, and you would be surprised how effective this can be.

These are but a handful of the Internet marketing tools at your disposal, especially since the list will grow much longer if you are willing to put money into the whole affair.

Doing so will give you access to pay-per-click advertising, banner advertising, classified advertising, link purchasing and lead purchasing.

You can even hire other marketers to market your product for you, a system called affiliate marketing.

Step 4: Review the Methods

Once you implement your methods of choice for marketing a product, you will then have to take a long, hard look at which ones work and which ones don’t.

This basically means you will have to evaluate the effectiveness of your marketing methods.

You have to check if each one meets your marketing goals and lives up to your expectations.

The problem here, though, is that you need to know how a method failed or succeeded.

Failure to do this will result in adopting or rejecting a marketing method without finding out why in the first place.

In order to objectively evaluate a marketing method, you first have to rate it based on three criteria:

Sales

This is the single most obvious criterion for evaluating a marketing method’s effectiveness.

It is relatively easy to keep track of the number of sales made within a period of time, and comparing this month’s profits to last month’s profits is a relatively simple task.

The numbers alone, however, are not the only thing that determines your long-term success as a marketer.

Satisfaction

Happy customers make for good advertising, while unhappy customers can make your life much more difficult.

It is always important that you get the feedback of your customers, especially since your success as a marketer hinges on your ability to meet the needs and wants of your customers to their satisfaction.

Reaching out and communicating with your customers then becomes essential in reviewing the efficiency of your marketing methods.

Sustainability

What works today won’t work tomorrow, which is why you always, always have to keep track of how well your methods bring customers into your fold.

The same marketing methods can only work for so long, so keep checking back on how they perform and modify them as needed.

Remember that some marketing methods work better for a mature product that’s been on the market for some time, while some methods become less effective the more people know about the product.

Keep this in mind and you’ll be able to evaluate the sustainability of your marketing methods.

Reasons for Making Mobile Marketing Your Priority

In the marketing arena, marketers are always on the lookout for great things that will keep them ahead of their competitors in the market. You do not have to worry anymore because the solution lies in your purse or the pocket. We are living in an era where mobile marketing is bringing forth a tremendous opportunity for marketers to a greater level. Cell phones help the marketer to reach wider audiences in real time and on a personal level, which is a different engagement you cannot find in other communication channels.

Significance of Mobile Marketing to Businesses

According to the recent most statistics, almost all customers own a mobile device. Seventy percent of the customers have a mobile phone, seventy-five percent own a laptop, and fifty-five percent own a tablet. At least seventy percent of this population uses their mobile devices for accessing the internet and not the laptop. With an increase in the population of smartphone users, the number of devices in the world exceeds the current population.

Using the mobile device is the most viable option, and marketers need to make adjustments towards this medium as many users possess these devices. The extensive use of mobile devices among customers is a growing and crucial part of the market. It helps in unlocking the potential held in the massive, captive, expanding, and engaged audience.

Nowadays, many companies are taking the full advantage of this option as it is the new thing in the market. In case your brand is not in mobile marketing, you need to make sure that you get a bandwagon as your competitor will leave you behind. Below are some reasons as to why businesses have to give priority to mobile marketing.

i. Social media offers a platform for adverts

Twitter, Facebook, and other platforms have understood the potential that resides in mobile marketing. They have recognized this potential and have evolved their adverts platforms for you to target mobile customers efficiently. All you need to do is clicking a button to start. This change will take a few minutes if you use social media marketing.

ii. Mobile Advertising Reaches New and Broad Audiences

The number people who are using mobile advertising exclusively are increasing. If your business is not using mobile advertising, then you are not going to reach your target audience and potential customers.

iii. Retailers are Getting Mobile Arrangements Wrongly

The news around nowadays shows how retailers are struggling to keep their profit margins high as a result of poor returns. Most retailers have taken their employees and shareholders by surprise in recent years because of a massive decrease in sales and net profits. Such companies view mobile marketing and e-commerce as an option when they are planning their budget. However, despite the vast opportunities the channel gives, the retailers struggle in investing in mobile marketing which makes them fall into the rat race of dwindling sales and profits.

iv. Mobile Devices are Growing Online Growth

With improving internet infrastructure and escalating smartphone penetration in the world, mobile devices have become a primary method that consumers use as a gateway to accessing the internet. Recent research shows that internet access by use of smartphones is a daily action for more than 83% of all users in the world.

v. Google Advice Retailers to Use Mobile Marketing

The main reason that will make you start mobile advertising is the Google Mobilegeddon update which penalizes websites which have not begun to put mobile marketing into consideration. Your site has to be easy to browse and responsive on mobile devices. In simple terms, your site will get a slap from Google by going down in the search engine ranks. These penalties are getting stricter with time, and your company has to take necessary measures before feeling the impact.

vi. It is Personal

It is hard to get brand close to the audiences when you are doing it behind a computer. Using mobile devices is however different. These devices are special accessories which people carry along at all times. They provide a different physical aspect as compared to other media.

This form of marketing is personalized because it allows retailers get closer to consumers. You will have a high chance of converting these people into high-paying customers. For now, mobile marketing is in the market to stay, and researchers say that it will be gaining momentum as time goes. Businesses and firms that are waiting will find it hard to get on board making them spend a lot of money.

vii. You Have the Chance Of Hitting Them Time and Again

In case your strategy is targeting desktops, you need to put in mind that there is a possibility that your audience is also using mobile devices. Therefore, it might take a few attempts to reach and resonate with customers. In case you miss the laptop chance, use the smartphone to get him/her and convert the viewer.

viii. It is Getting Costlier With Time

Facebook advertising is the best example when looking at what might happen in the event an advertising method has grown in popularity. Costs have continued rising in the recent past for no good reason. However, you might attribute it to the increase in the market competition.

The mobile marketing space is similar; you will have to engage it now or later. It is advisable to do it now because tasting costs are quite affordable than wait for the future when you will have to break the bank before gaining any return.

ix. Mobile Advertising Opens Up Possibilities and Virtual Realities

Including exciting technologies such as virtual reality will make mobile ads more useful and engaging. The vast options show that it is easy to make a profit from this channel. Therefore, you need to understand that there exists an opportunity for all businesses in all industries.

x. Mobile Marketing is Large and Has Taken Charge

Recently mobile advertising had gone back to face to face mode of shopping. When the internet became populous, the mobile has once again hit the market spending a lot by the use of mobile devices. Research says that by 2018, more than 25% of business profits will be coming from mobile devices. Therefore, mobile advertising is a modest way of ensuring you get profit as people are always ready to purchase via their smartphones.

algorithm update fred

SEO Works With Algorithms: How an Algorithm Update Impacts Your Site’s Ranking

Understanding the algorithms used by search engines, such as Google, can be mystifying. Let’s start at the beginning:

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What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website’s importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

Image result for algorithm update fred gif

Google’s algorithms change about 500-600 times per calendar year – more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don’t usually change website’s ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

What is an algorithm update?

Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.

Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.

How are algorithm updates revealed?

This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.

What is the Fred Update?

On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.

Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality – not content – of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: “DYK for each search result there may be several title candidates & the one that it’s believed to work best for query is shown to the users”.

Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.

Penguin was significant in that it targeted low quality websites that contained ‘spammy’ content. Their main concern was with flagging websites that would harm user’s computers or cell phones.

Google Penguin 4.0

The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.

 Google Fred Update

The second phase was released on October 6, 2016. After this second phase launched, the algorithm “temperature” dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.

Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.

SEO campaigners

Gain Visibility Through SEO Services

SEO services provide the scope to increase the brand value of your website through maximum exposure and visibility. And website visibility is a highly required feature when into Online marketing. Because until your website is visible, it cannot make business Online. There are several SEO services through which, the visibility of the website can be easily increased. Here are tips on how these SEO services can be used to increase the brand visibility and exposure of a website.

 Gain Visibility Through SEO Services

The most important thing in your website is the content of the site. And content is quite favorable to the search engines too. Hence it is always a privilege to have rich content in the website. Keep updating your site content or add newer content regularly, this will help in bringing the website to a good ranking position in the search engines and hence it will be more visible too.

Links too are considered to be important features in search engine ranking. Back linking or link exchange is a yet another SEO service which is widely used by websites across the web. Links exchanged with another high page rank link can help you gain not only a good rank in the search engines but will also provide a good traffic flow into your website. Both internal as well as external linking is equally essential, they are very helpful in promoting the website and its content. Adding high value links from popular editorial websites is also going to add to your website popularity.

Web Marketing

Paid listings too, act as effective SEO services [http://www.rupizmedia.com/seo-services] which helps in adding to the visibility and branding factor of the website. The quick response nature of the paid linking technique makes it possible to bring the websites to a top position overnight. This obviously has a better impact on branding too. The website receives greater traffic too. But these days the positioning of the paid rankings has also become a tricky affair, as there have been a number of cases that report, the websites did not perform even after they had secured the first position in the list. This tells us that the top position is not always the best position. Try experimenting with others too, you never know which one clicks.

- Naman Jain is an Online marketing professional, Presently working with Rupiz Media, one of the leading Internet marketing  company, providing Search engine marketing, banner advertising services and web development solutions as well.

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Increase Branding and Traffic With Infographics

Traffic With Infographics

While there is no denying that words are an exceedingly powerful tool in creating a brand or driving relevant traffic to your site, they are but a piece in the overall marketing equation. Why does your brain crave infographics? As humans, we are very visual creatures. And in today’s society of online A.D.D., marketers need to be clever and savvy in how they grab the attention of potential customers.

While the digital form of infographics is relatively recent, explaining an idea in image form is nothing new. Infographics are the smart new digital way of communicating ideas, data and knowledge. Traffic With Infographics

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Did you know the world’s information is currently doubling every two years? It’s no wonder people experience information overload.

The use of visualized information has increased drastically.

- 9900% on the internet (since 2007)
- 142% in newspapers (between 1985 & 1994)

From 2010 to 2012, infographic search volumes have increased over 800%.

In 2013, Pulitzer-prize winning journalist, Gareth Cook, was brought in to edit the first volume of The Best American Infographics.

So, why do infographics work?

1. We live in the information age: In one day, we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. But we have less and less time and attention spans to read and take in as much content as we want. Most people decide to stay or leave a site in just 2-4 seconds. With infographics, it’s much more likely your content will be remembered.

2. We are Visual: An infographic collects data, organizes it, and turns this information into an easy to understand visual. A well-researched and designed infographic empowers readers by breaking down complex ideas into visual groupings. Stunning images or well-designed charts simply make a bigger impression.

3. Demonstrate & Convince: Want to learn how to do the Moon Walk? You could read about it, but it would be a lot easier to view an infographic with step-by-step pictures. An infographic also can easily tell a story, behind the statistics of just about anything you can think of. They make it easy to understand even complex concepts.

4. Brand Awareness: Infographics have company logos embedded for instant brand awareness. And built on the same principles of content marketing components, it should tell a good brand story.

5. Earn Links: Because of the visual appeal, infographics are easily shareable on all social profiles. They allow sites in niche industries with minimal natural linkage to earn links from other markets. Infographics can provide global coverage, at a much smaller cost, than print media ever could.

6. Become an Authority: The research required for an infographic will help you become the expert in the topic or industry.

7. Measurable Results: Infographics are meant to go viral. Good infographics equal enhanced search visibility and increased SEO. Infographics offer quick measurable results from social shares, backlinks and traffic.

Some fantastic examples:

1. 50 Years of Space Exploration: Massive infographic that displays the last 50 years of space exploration. Designed by Sean McNaughton and Samuel Velasco for National Geographic.

2. Grand Mosque: This is an infographic press release from the Gulf News (Dubai)

3. The Slowest Loading Website in the Fortune 500: This details the load times of all Fortune 500 companies.

4. The Big Questions of Climate Change: This detailed and data rich infographic by Adolfo Arranz shows the true impact of climate change.

Information has to be digestible for it to go viral. Generate a unique connection with visitors with creatively designed, animated and educational infographics. After all, a picture is worth a thousand words.