Google Adwords is the best technique to generate direct traffic to the website. Before doing so you should have know the below listed things on hand:
- You know your keywords
- Search technique research need to be performed
- Competitors bidding for respective keyword research
- Know budget to be placed for a month
- Should know target audience
- For beginner – automatic bidding process works perfectly
SEO (Search Engine Optimization) is nothing but an organic search which generates traffic based on keyword search in search engines. It all depends upon the quality of analysis your optimization team is working on. Organic search is a key player to get your online presence in top 10 but again you have to maintain the keyword search practice regularly on your website and should always have own contents on the site.
Search algorithms are very much smarter than a manual process to finalize the pattern of your web page and also rendering behavior of it.
Please do start your GA and SEO practices to generate more traffic to your online presence.