One of the main worries of any business owner that operates online is getting traffic to their website. No traffic equals no sales, equals a nearly useless website. But there are many ways of getting that traffic, from paid ads to word of mouth referrals. Organic traffic is traffic you don’t need to spend money on, and besides being free it has many other benefits. How to Grab Freelancing Projects
People who come to your website via a search engine or a link they clicked on are more likely to trust your website that somebody who comes from an ad, and that means they are more likely to convert. The reason for this is that the search engine or the website linking to yours acted, in a way, as your sponsor and it signalled to its user that your website is worth visiting.
Anybody can buy ad space, provided they have enough money, but getting the first position on Google requires the backing of other website owners linking to a particular site. If you are trying to start a freelancing business, trust is a commodity you’ll never have enough of.
Once you have achieved first page rankings for a particular keyword, or a number of other sources of organic traffic for your business website, it will keep on bringing you traffic until somebody else takes the spot. The maintenance cost of organic traffic is much lower than, for example, a PPC campaign that will stop bringing in traffic the minute its budget is spent.
This makes organic traffic a great option for small and medium businesses that cannot allocate large amounts of money to advertising, but can spend a few hours a week doing link building and article marketing tasks to improve their search engine standings. Organic traffic usually takes longer to start producing results, especially compared with a paid advertising campaign. On the other hand, it will keep bringing visitors without active effort on your part for much longer than any ad campaign would.
Higher Conversion Rate
Many businesses have seen their sales skyrocket when a famous person endorsed them on a TV or a newspaper. One of the benefits of the Internet is that anybody can cause that effect for your website: there are many bloggers that, without being famous, have loyal readerships that listen to their opinions. The organic traffic you could get by being reviewed from one such site is likely to have a very high conversion rate.