Digital ad spending is on the rise and is expected to continue growing at this rate. However, with traditional media companies realizing the important of internet marketing, and new internet-savvy businesses being set up, digital advertising has become highly competitive.
Although other industries, such as the entertainment and media, are already spending huge amounts of money on digital ads, with expenditures amounting to $5.15 billion, and expected to increase to $8.54 billion by 2018, the gaming industry is yet to make huge gains through digital advertising.
The Middle East and African markets, combined, are expected to grow by more than 15%. On the other hand, the Indonesian market is estimated to grow in excess of 16%. As a matter of fact, according to recent reports, the gaming industry will grow across all major platforms worldwide.
Presently, mobile gamers account for 150 million of the total gamers, but these numbers are expected to grow and exceed 200 million by 2018. As far as other sectors go, they are likely to increase by as many as 10 million during the same time period. The question here is what is the main cause of this impressive growth?
Well, the growth likely to occur as a result of the growth in the gaming industry as a whole. Back in 2013, there were around 305 million active gamers in both the Americas, representing more or less 58% of all internet users. Almost 60% internet users in EMEA countries play games regularly, whereas Asia Pacific only saw 44% of their overall 1.1 billion internet users gaming.
So, as you can see, the gaming industry is huge and has a lot of potential. Therefore, digital marketers should do their research and make a decision carefully regarding which particular platforms they should be allocating their budgets to.
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